Merten Snijders 2011, Portfolio of Interactive Advertising and Photography works.

Announcements

Online shop with selected photography launched.
Silver Esprix Award - Madame Tre Sesti
Silver ADCN Award - Madame Tre Sesti
2x Webby Awards Honoree - Madame Tre Sesti
Felicivideo and Madame Tresesti receive 3 Spin Awards nominations.
New Lonely Planet China is about to hit the shelves!

The Same Light, Selected Photography e shop

The Same Light My Photography Collection e-shop, September 2011

To provide a view into my photography collection and next to that options to purchase selected works directly, i needed to find a way to do all that... rapidly! Thankfully there are several great blogging systems available that allow for customization. I choose a Wordpress setup and managed to shape a decent platform. So now version one is up and running, connected with Paypal. I'll be working on maturing the site, but for now i am happy the foundation is there.

Visit the site
Direct link to Flash content The Same Light My Photography Collection e-shop

Volkswagen Golf Cabrio, Dakje Open Dakje Dicht

Volkswagen Golf Cabrio Dakje Open Dakje Dicht, July 2011, ACHTUNG!

The new Volkwagen Golf Cabrio's rooftop opens and closes in nine and a half seconds. An ideal car for the dutch summers, since we all know the weather in the low lands can change by the minute. To get this message across, Achtung! developed a mini-game concept around the 'o so many sun and rain songs the world knows. When you think you hear a song about the sun, quickly open the roof, and of course close it for the rain. The in-game weather and world change according to the song, better know your songs before you start this game!
Credits
Agency: ACHTUNG!
Producer: Elnaz Bahrami
Creative Director: Jort Schutte
Interactive Director: Merten Snijders
Design: Thuy Tran, Jort Schutte, Jeroen Brinkhuys, Merten Snijders
Animation: Merten Snijders, Enzo Greco
Copy: Jan-Willem Vergouwen
Backend: B-Lex
Sound: Big Orange

Visit the site
Direct link to Flash content Volkswagen Golf Cabrio Dakje Open Dakje Dicht

Chocomel Think 2011, Heb jij het nog in je?

Heb jij het nog in je?, June 2011, ACHTUNG!

Aretha Franklin's Think is reintroduced in the 2011 advertising campaign for Chocomel. This time it's not just the girl that's home alone dancing and playbacking, it can also be you. We created a super fun webcam campaign that allows the user to star in their own videoclip, alone or together with friends. But always in the good company of ''So You Think You can Dance' finalist Natascha De Jong and her flexible friends. Some of the unique recordings will be featured in the TV videoclip that will accompany the song remixed by Kraak en Smaak.
Credits
Agency: ACHTUNG!
Producer: Noam Erlich
Choreografie: Natasha De Jong
Think remix: Kraak en Smaak
Creative Director: Daniel Sytsma
Interactive Director: Merten Snijders
Design: Thuy Tran, Merten Snijders
Animation: Gijs van den Ende, Merten Snijders
Backend: B-Lex
Video: Fono
Music and Sound: Big Orange

Visit the site
Direct link to Flash content Heb jij het nog in je?

China, Publication - Lonely Planet

China Country Guide Publications, May 2011, Lonely Planet Images

I am proud to announce that in the 2011 Lonely Planet China Country Guide, you'll find two of my photographs published. In stores May 2011.
Publication features
Temple of Heaven, Bejing
Barkhor square, Lhasa Tibet

Purchase this book at Amazon
Direct link to Flash content China Country Guide Publications

Adventure Timelapse, Timelapses - 2007/2011

Adventure Timelapses, 2007-2011, Planet Earth

The Timelapse (also called timescape) has always fascinated and moved me. A huge inspiration source is the director Ron Fricke, who directed Baraka. To me a Timelapse represents a portrait of another dimension, patterns appear which are normally out of reach through our normal perception. It's that thing we become when we do what we do, collectively. An observable pattern of some kind, a part of nature.
To progress the Timelapse work, i am currently looking for representation of the viable footage in my collection. All material can be edited to HD1080 standards, with- and without zooms. Concept and techniques are being improved upon to produce even higher quality footage in the future.
If you are interested in producing sound design for these clips, please contact me!

Contact me regarding timelapse productions
Direct link to Flash content Adventure Timelapses

Adventure Photography, Portraits - 2003/2011

Adventure Photography, 2003-2011, Planet Earth

A collection of favorited travel portraits photographed by me. If interested in licensing, please enquiry. Or visit Lonelyplanetimages.com to see a license ready part of my collection there.
Locations vary from Europe, Central- South East Asia, North America and the Pacific. Images sorted in no particular order.
Features
Lonely Planet Images
Various publications

Visit Lonely Planet Images
Direct link to Flash content Adventure Photography

Tibet, Publication - Lonely Planet

Tibet Country Guide Publications, April 2011, Lonely Planet Images

I am proud to announce that in the 2011 Lonely Planet Tibet Country Guide, you'll find four of my photographs published. In stores April 2011.
Publication features
Gampa La Valley
Trans-Himalayan train journey
Potala Palace Square Jumbotron
Mt. Nojin Kangtsang prayerflags

Purchase this book at Amazon
Direct link to Flash content Tibet Country Guide Publications

The Travel Book 2, Publication - Lonely Planet

The ultimate travellers collectors item The Travel Book 2, October 2011, Lonely Planet Images

I am proud to annouce that the Travel Book 2 contains two publications. Spread photographs of Iceland, Reykjavik's Hallgrimschurch and the UAE, Dubai.
This book can be found at any large bookstore, very likely, all around the world.
Publication features
Iceland, Reykjavik
United Arab Emirates, Dubai

Purchase this book at Amazon
Direct link to Flash content The ultimate travellers collectors item The Travel Book 2

Iceland, Publication - Lonely Planet

Iceland Country Guide Publications, June 2010, Lonely Planet Images

I am proud to annouce several publications in the 2010 Iceland Country Guide.
Publication features
11 Pingvellir
15 Space
18 National Pride

Purchase this book at Amazon
Direct link to Flash content Iceland Country Guide Publications

Hawai'i, Publication - Lonely Planet Images

Hawai'i Regional Guide Publications, October 2009, Lonely Planet Images

I am proud to annouce several publications in the 2010 Iceland Country Guide.
Publication features
Kaua'i Napali Coast

Purchase this book at Amazon
Direct link to Flash content Hawai'i Regional Guide Publications

Kaua'i, Publication - Lonely Planet

Kaua'i Regional Guide Publication, October 2009, Lonely Planet Images

I am proud to annouce a publication in the 2009 Kaua'i Regional Guide.
Publication features
Landscape along road to Wailua Falls

Purchase this book at Amazon
Direct link to Flash content Kaua'i Regional Guide Publication

Honolulu Waikiki & Oahu, Publication - Lonely Planet

Honolulu Waikiki & Oahu Regional Guide Publications, October 2009, Lonely Planet Images

I am proud to annouce several publications in the 2009 Honolulu, Waikiki & O'ahu Regional Guide.
Publication features
Waimea Bay
Sacred Falls
Ala Moana Boulevard
Duke Kahanamoku
Kualoa Regional Park
Bodyboarding at Sunset Beach
Sharks Cove Surfshop

Purchase this book at Amazon
Direct link to Flash content Honolulu Waikiki & Oahu Regional Guide Publications

Tahiti & French Polynesia, Publication - Lonely Planet

Tahiti & French Polynesia Country Guide Publications, May 2009, Lonely Planet Images

I am proud to annouce several publications in the 2009 Tahiti & French Polynesia Country Guide.
Publication features
Hauru point, Moorea
Sharks and Rays, Bora Bora
Ukulele at Peer, Moora
Tattoed Polynesian man

Purchase this book at Amazon
Direct link to Flash content Tahiti & French Polynesia Country Guide Publications

The USA Book, Publication - Lonely Planet

The USA Book Publication., October 2009

I am proud to annouce a prominent publication in the Hawai'i chapter of the 2009 USA Book coffee-table book.
Publication features
O'ahu, Sharks Cove Surfshop

Purchase this book at Amazon
Direct link to Flash content The USA Book Publication.

Dubai City Guide, Publication - Lonely Planet

Dubai City Guide Publication, October 2010, Lonely Planet Images

I am proud to annouce a prominent publication in the 2010 Dubai City Guide.
Publication features
Dubai, Burj Al Arab at sunset

Purchase this book at Amazon
Direct link to Flash content Dubai City Guide Publication

Tokyo City Guide, Publication - Lonely Planet

Tokyo City Guide Publication, August 2008, Lonely Planet Images

I am proud to annouce a publication in the 2008 Tokyo City Guide.
Publication features
Shinjuku Business District

Purchase this book at Amazon
Direct link to Flash content Tokyo City Guide Publication

Felicivideo Ben Saunders, Achtung! - Vodafone

Sing together with Ben Saunders for Roel van Velzen's birthday, 2011 March, ACHTUNG! Amsterdam

Did you see the Felicivideo campaign on Hyves? How great is it to sing for a friends birthday together with your mutual buddies? A unique and very personal way to show that you care.
To spread the Felicivideo buzz more virally, Achtung! managed to get Voice of Holland winner Ben Saunders to jump aboard. The campaign managed to attract 5615 singing visitors in about 10 days time.

Direct link to Flash content Sing together with Ben Saunders for Roel van Velzen's birthday

Madame Tresesti Portugal, Achtung! - Vodafone All Posts

Madame TreSesti Portugal Muito interessante!, 2011 February, Achtung! Amsterdam

By keeping a sharp eye on the updates of several combined social networks through the Vodafone All Posts application, users might develop some fortune telling talent themselves.
With that emphasized, we introduce to you: Madame Tre Sesti. A 2.0 fortune teller that probably knows you better then you know yourself. Your personal profile behaviour from Facebook, Hyves and LinkedIn will run through her adorable little machines, and provide you with clever insights about your character, love life, work/life balance and possibly leave you doubtful about your Twitter presence.
With more then 600 different media assets, the social network analysis serves the user a tailor made path through the site. A serious and personal experience with the possibility to surprise each visitor, not to mention the stir caused when a result is shared.
The Portugese version required all subtitles and copy to be translated, a makeover for the users final report and the connectivity was limited to Facebook, Twitter and LinkedIn.

Visit Madame TreSesti in Portugese
Direct link to Flash content Madame TreSesti Portugal Muito interessante!

Wedding Photography, Photography - Various

Wedding Photography, 2010, Holland, Sweden

Occasionally i take on wedding photography assignments. I enjoy observing and capturing the important moments as they unfold throughout the animation packed day. Epic events for the couple and their guests to look back to, the Photographers challenge to blend in, be aware, and push all the creativity buttons.
In 2010 i photographed four weddings in Holland and Sweden. Click through a selection of the results in the media space (sorted in no particular order).
Credits
Assisting: Ester Ribera
Especially: The newly weds!

Direct link to Flash content Wedding Photography

O'Neill Babes On Waves, Photography - Petten

Inwater photography at the annual O'Neill Babes On Waves!, 2007/2008/2009, Petten

O'Neill Babes On Waves is the biggest girls only surfing event in the Netherlands. Beginner and intermediate surfer girls are brought together for a day of learning, experiencing and mostly having fun!
Credits
Organization: Laura Koortens & friends
Beachclub: Zee & zo

Featured in
Babesonwaves.com
Noord Hollands Dagblad
Various promotional publications

Visit Babesonwaves.nl
Visit Babesonwabes Flickr
Visit 2008 Gallery
Direct link to Flash content Inwater photography at the annual O'Neill Babes On Waves!

Spin-Off Sessions, Photography - Amsterdam Melkweg

Photography at the 2008 edition of the Spinoff dance battle., 2007 December, Amsterdam Melkweg

In the middle of the winter the Melkweg in Amsterdam hosts the annual Spin Off national dance battles. Besides Hollands best dancers, crowds can enjoy workshops and performances by various DJ's.
A good opportunity to use the off-shoe flash cord and bounce some light from the ground up to the dancers. Leaving the enviroment dark, focussing just on the action. By using a little zooming on the semi long shutter speeds, the resulting trails really draw you into the photo's.
Credits
Pierre Nelwan
Organization: Trix Water
Venue: Melkweg Amsterdam

Spinoff.nu
Direct link to Flash content Photography at the 2008 edition of the Spinoff dance battle.

Retrospect mhq.nl, Portfolio website - 2007

The portfolio that lasted for 4 years, 2007 May, Amsterdam

That 2007 portfolio, built towards the May1st Reboot deadline. Where it was awarded an hourable mention by Rob Ford from the FWA.
Rob Ford says:
"Merten Snijders definitely deserves an honourable mention because his site was the only one in this year's Reboot that showed me something original. His havigation is innovative, clever and perfectly executed and the attention to detail with the thumbnails being discarded from the screen when navigating to a new section gives his site that added plus."
This site is a good example of going wild with convention and turning things upside down for experimental sake. Go ahead and browse the images and see some fun features i managed to record during the time the site spread over the web.
Statistics
Since it's launch in 2007, the site has served 1.187.133 pages to 153.329 unique visitors.

Visit old website
Smashing Magazine Feature
Direct link to Flash content The portfolio that lasted for 4 years

Vodafone WeTransfer, Achtung! - Vodafone

Vodafone Start Met Delen Publication, 2010 August, Achtung! Amsterdam

For this advertisement within the WeTransfer website. One of my moodfull Amsterdam photographs was used. It provides backdrop to both localize and visually strengthen the advertisement.
Credits
ACHTUNG!
Daniel Sytsma

Direct link to Flash content Vodafone Start Met Delen Publication

Felicivideo, Achtung! - Vodafone

Vodafone Felicivideo on Hyves., September 2010, ACHTUNG! Amsterdam

Wanneer je jarig bent, wordt je profielpagina ondergekrabbeld wordt door vrienden en bekenden. Anno nu zou er eigenlijk een betere manier moeten zijn om de verjaardag van je vrienden te vieren...
Vodafone introduceerde de Felicivideo, een interactieve video service op Hyves. Een Felicivideo is een gezongen verjaardagskaart van je vrienden, voor jou en kan gemaakt worden door 1 tot 8 deelnemers. Zing Happy Birthday in een van de drie muziekstijlen en de jarige job ontvangt zijn videokaart op de verjaardag. Deze kan hij op zijn profiel plaatsen, downloaden naar desktop of mobiel, of ontvangen als ringtone.
De bijdragen van de deelnemers worden frame voor frame opgeknipt en afhankelijk van het aantal deelnemers schaalt de video (in aantal) mee.
Met deze campagne wil Vodafone haar positie als facilitator van communicatie onderstrepen. Het is voor mobiele telefonie providers bijzonder lastig om zich in plaats van met commerciele advertising, juist met relevantie diensten te onderscheiden. Door Felicivideo maakt Vodafone het mogelijk voor Hyvers om verjaardagen op een bijzondere en persoonlijke manier te starten en daadwerkelijk iets nieuws aan de beleving van communicatie toe te voegen,
Sinds de start van Felicivideo in november 2011 zijn er al meer dan 10.000 Felicivideos gemaakt en verstuurd.

Credits
Agency: ACHTUNG!
Producer: Noam Erlich
Creative Direction: Mervyn ten Dam
Design: Jort Schutte, Fethi Uluak, Merten Snijders
Animation: Fethi Uluak, Merten Snijders
Interactive: Merten Snijders
Video: Gijs van Den Ende
Backend: B-Lex
Music and Sound: Big Orange

Visit Felicivideo on Hyves (login requried)
Direct link to Flash content Vodafone Felicivideo on Hyves.

Madame Tresesti, Achtung! - Vodafone 360

Vodafone360 Madame Tre Sesti sees all, 2010 April, ACHTUNG! Amsterdam

By keeping a sharp eye on the updates of several combined social networks through the Vodafone All Posts application, users might develop some fortune telling talent themselves.
With that emphasized, we introduce to you: Madame Tre Sesti. A 2.0 fortune teller that probably knows you better then you know yourself. Your personal profile behaviour from Facebook, Hyves and LinkedIn will run through her adorable little machines, and provide you with clever insights about your character, love life, work/life balance and possibly leave you doubtful about your Twitter presence.
With more then 600 different media assets, the social network analysis serves the user a tailor made path through the site. A serious and personal experience with the possibility to surprise each visitor, not to mention the stir caused when a result is shared.

Credits
Agency: ACHTUNG!
Producer: Noam Erlich
Creative Direction: Mervyn ten Dam
Design: Daniel Sytsma, Fethi Uluak, Merten Snijders
Animation: Fethi Uluak, Merten Snijders
Identity: Dog & Pony
Interactive Direction: Merten Snijders
Interactive: Kasper Kuijpers, Marc Vermeeren
Video: Gijs van Den Ende, Gerbren Boere
Stage: Creator
Backend: B-Lex
Music and Sound: Big Orange

The FWA - Site of the Day
Adobe MAX Honorable
Visit Madametresesti.com
Direct link to Flash content Vodafone360 Madame Tre Sesti sees all

Blackberry Hideout, Achtung! - Vodafone

Vodafone, The Blackberry Hideout, November 2009, ACHTUNG! Amsterdam

Vodafone wil de Blackberry Curve 8520 als een aantrekkelijk alternatief voor alle studenten in Nederland neerzetten. Om de sympathie van deze eigenzinnige doelgroep te winnen, kozen we ervoor om niet Vodafone als afzender te gebruiken, maar twee trainees van Blackberry, Benoit Joubert & David Parker in het leven te roepen en de hoofdrol te geven in de campagne. Als net-afgestudeerden spreken zij, in tegenstelling tot merken, namelijk wel de taal van studenten.
Het campagnemechanisme was heel eenvoudig: gedurende vijf dagen verstopten Benoit & David op de 10 grootste Nederlandse universiteiten in Nederland iedere dag één BlackBerry Curve 8520. En wie deze BlackBerry Curve als eerste vond, mocht hem houden!
De campagnenaam werd: ‘The BlackBerry Hideout’. Met ‘The Blackberry Hideout’ vroegen we studenten om hun meest waardevolle bezit in te zetten: hun denkvermogen. Elke dag vonden de deelnemers van de campagne op de speciale actiesite blackberryhideout.nl een aanwijzing (clue). Deze clue verwees weer naar andere fysieke clues op en rondom de Universiteiten zelf. Zo konden de deelnemende studenten de precieze locatie van de Blackberry’s op hun eigen universiteit achterhalen.

14th Webby Awards Nomination
Direct link to Flash content Vodafone, The Blackberry Hideout

Zo Factor, Achtung! - Bavaria

Bavaria City Racing teaser The Zo Factor, 2009, ACHTUNG! Amsterdam

While the calendar was looking towards the 2009 Bavaria City Racing in both Rotterdam and Moscow. To create a little stir around the event, Bavaria needed to speak the language of men (even more). One thing the racing events are famous for, and questions rise if men watch the sport for the cars or the women, are of course the pitbabes!
What would be a better campaign for men, one with women or one with cars? We thought both. Together with ACHTUNG! we created this fun to participate, campaign where you could decide which babe became the official Bavaria pitbabe.
To accelerate the spread, the campaign was both integrated into the Hyves network and accessible without Social Network integration.
Credits
Agency: ACHTUNG!
Creative Direction: Emile Dekker
Interactive Direction: Merten Snijders
Design: Daniel Sytsma
Video: Gijs van den Ende
Post: Gerbren Boere
Sound & Music: Big Orange

Visit the Zo Factor
Direct link to Flash content Bavaria City Racing teaser The Zo Factor

Heineken Beertender, Boos! - Heineken

Portal navigation of Beertender dot com., February 2009, Boos!

For the Beertender.com portal we created this fun language selector. Besides being a simple starting point, that you quickly want to navigate away from. The patient viewer was treated with 3 great use-cases. Spaces blending into each other, and characters showing how the Beertender can be used. When triggered the language selector folds out around the Beertender in the mid-center. Choose your language and enjoy the rest of the site.

Credits
3D: Jeroen Brinkhuis
After Effects: Dave Lenz
Interactive Direction: Merten Snijders
Account: Erna Boomers

Direct link to Flash content Portal navigation of Beertender dot com.

Volkswagen 4.0 Innovation, Achtung! - Volkswagen

Interactive innovations study Volkswagen 4.0 portal, August 2008, ACHTUNG! Amsterdam

An immersive interactive study on what the future of the Volkswagen dot com portal could look like.
Taken a fullscreen approach, without considering bandwidth limitations since we're talking about the future right? A beautiful result that i still enjoy browsing every once in a while. High quality imagery combined with to the point video material, specificactions and comparing in a jiffy. It's the closest you can get to being in a car showroom and picking out the information yourself. Wait a second, this probably works better and faster!
The study resulted in a comprehensive testing report, providing insight for ACHTUNG! and those involved towards their future of interactivity ideas.
Credits
Agency: ACHTUNG!
Creative Direction: Emile Dekker
Interactive Direction: Merten Snijders

Direct link to Flash content Interactive innovations study Volkswagen 4.0 portal

Volkswagen Passat CC, Achtung! - Volkswagen

Volkswagen Passat CC Campaign site, 2008 May, ACHTUNG! Amsterdam

The exclusive Volkswagen Passat CC required an equally state of the art campaign site. Besides providing an immersing showcase of the cars features, the goal was to register people for product brochures and potentially even a testdrive. A large group of people where approached through direct mail and given a unique URL to the site. They're user data would allready be interpreted into the site, to make the experience more personal and convienent. The features campaign revolves around a single sentence: "het gemak van vierdeurs, een laag brandstof verbruik en het comfort van cruise control. Met innovaties als park assist en lane assist.".
The user gets to pick from 1 out of 4 parts of the sentence, which by clicking opens up and reveals new meaning to the sentence and uncovers it's more exclusive angle. A sworm of C's build up, sensitive to the mouse and form a pilar. Each out of the 4 options showcases it's feature around or inside the dark space surrounded by C's.
My personal favorite was the Lane Assist, an almost game like feeling with plenty of technological challenge to get it right.
Credits
Agency: ACHTUNG!
Creative Direction: Mervyn Ten Dam
Design: Antonio Costa
Interactive Direction: Merten Snijders
Sound & Music: Big Orange

Direct link to Flash content Volkswagen Passat CC Campaign site

Flexa Online Innovation, Achtung! - Flexa

Interactive innovations study Portal redesign, 2008 February, ACHTUNG! Amsterdam

For the upcoming portal redesign we conducted a thorough interactive research. We built an interactive prototype that covered the most important features. A user expierence testing group provided a comprehensive report for ACHTUNG! to build towards the full redesign execution of the Flexa portal.
Credits
Agency: ACHTUNG!
Creative Direction: Emile Dekker
Interactive Direction: Merten Snijders

Direct link to Flash content Interactive innovations study Portal redesign

The Metaproject, Your Majesty - The Metaproject

The Metaproject, 2009 April, Your Majesty New York

Your Majesty commissioned me to execute their design for New York based creative firm The Meta Project. A wonderful result, slick and fun to navigate with all richness in the hands of the site's manager.
The core of the website is small, it's where visitors navigate the content and various sections. The impact of the site together with the magnificent content however is big!

Credits
Agency: Your Majesty
Creative Direction: James Widegren
Interactive Direction: Merten Snijders

The FWA - Site of the Day
40th Creativity International Awards - Gold
14th Webby Awards Honoree
Direct link to Flash content The Metaproject

True North Snacks, Your Majesty - Fritolay

True North Snacks, 2009 April, Your Majesty New York

For the True North Snacks website tying into the large advertising campaign around the Oscars festival, Your Majesty commissioned me to develop the stories cloud. A challenging task considering the vast quanitity of stories, and innovative approach that was directed.
A big spinning swirl that is supposed to bring users to their content fast? For sure, through the amazing filtering design's and techniques the users could narrow the cloud down to a single result within just two- or three mouse clicks. Not to forget the instant sorting of results horizontally for those who never liked clouds.
Credits
Account Director: Peter Karlsson
Creative Direction: Jens Karlsson, James Widegren
Producers: Heather Reddig, Sarah Kayden
Design: Christian Johansson, Erik Johnsson
Developer Lead: Caleb Johnston
Developer: Holger Storm, Kasper Kuijpers, Brian Stegall, Jonathan Pettersson, Merten Snijders

Pixel Awards, Best In Show, Runner-up
Pixel Awards, Commerce, Winner
The Davey Awards, Food & Beverage, Gold
39th Creativity Annual Awards, Gold
Direct link to Flash content True North Snacks

Nederland Opnieuw, US Media - VVD Nederland

Nederland Opnieuw VVD Nederland, 2009 April, US Media Amsterdam

To launch a new season of political campaigning, the VVD went 2.0. US Media commissioned me to direct and execute the interactivity of the social media portal for the VVD.
To draw in people for discussions and interactions, a group of editors scanned the discussion boards and social networks, links where gathered and provided. To empower cases, photo and video reports could be added.
Users now had quick access to the hottest discussion points to be found on the internet, and the VVD could strengthen their points and communicate them directly to their followers.
Credits
Concept: US Media
Interactive Direction: Merten Snijders

Direct link to Flash content Nederland Opnieuw VVD Nederland

Murphy is Dead, XSS Communications - I.S.

Murphy is Dead serves Interned Services., 2008, XXS Communications

Interned Services dared to be bold. Murphy is Dead, taunting Murphy's Law that when one thing goes wrong, everything goes wrong. Tied around this XXS Communications commissioned me to provide Interactive Art Direction and execute the production.
The user starts in an office space, a little dark and potentially smoggy, a desk not completely tidy and of course a big computer screen. The scene likely looking but all to familiar to most techy's.
By exploring the desk, the user finds access to four cases. Usefull information about I.S.'s clients that demand 100% uptime and scalability in their services. While all cases are narrated to the user, comical elements appear and can be interacted with. A buzzing fly, some dodgy pictures that nobody knows about, this to emphasize this is both a brand- and informative experience.
Case closed, is what after every case is shouted. The last completion leads the user to a little panic moment, the dossier catches fire!
Credits
Account: Andre Van Groenestein
Design: Maurice Johan, Merten Snijders
Animation: Dave Lenz, Merten Snijders
Interactive Direction: Merten Snijders

Direct link to Flash content Murphy is Dead serves Interned Services.

NSHispeed-spotting, Random, QI Ideas - NSHispeed

NSHispeed-spotting, 2008, Random, QI Ideas Amsterdam

To spread buzz about discounted spring train tickets on the NSHispeed railway network, QI-Ideas needed an interactive partner for the online campaign. Random was commissioned the full production of a delivered game concept.
Guided by the comical mascotte of the NSHispeed ad campaigns, the user is invited to participate in the game. The challenge is to capture Mr. NSHispeed behind the window of a passing Thalys train. The big button represents a camera shutter release.
Guided by a timer that counts down, when the button is released exactly at 0.00seconds the user photographs Mr. NSHispeed perfectly. Various game results are possible for users that release at different times. Participants automatically are elligable to win train tickets to France or Germany.
Credits
Account: Daan Lucas, Random
Design & Animation: Merten Snijders
Interactive Direction: Hugo Dechesne

Direct link to Flash content NSHispeed-spotting

Hilfiger Denim 2008, Random - Tommy Hilfiger

Hilfiger Denim 2008 Campaign site, 2008 August, Random Amsterdam

Music, retro and basement disco style, to name some pointers for this seasons Hilfiger Denim's collection. A campaign site displaying the Men and Women's clothing, Fit Guide, Advertising imagery and lots of music.
By making use of 3D scenes, the collection- and fitguide got a boost of life. Every model popping out of it's photo, tape boxes rotating and spinning into the stage, all animating based on the users input.
The advertising photo collection is presented in a stack of old style polaroids, flipping one photo after the other maintaining the stack analogy. The photo's even bend while you put them to the back of the stack.
Credits
Account: Daan Lucas, Random
Design: Tommy Hilfiger NL, Merten Snijders
Interactive Direction: Merten Snijders

The FWA - Site of the Day
Direct link to Flash content Hilfiger Denim 2008 Campaign site

Phillips Feel Different, Media Republic - Phillips

Philips Feel Different Photographic features, 2008, Media Republic Amsterdam

For the Philips MMS Feel Different campaign, my photography was used for compositing the scenes of the fictious adventurous world.
Credits
Account: Boris Nauta
Design: Jannes Glas, Hert Zollner

Play the game
Nomination Dutch Spin Awards 2009
Direct link to Flash content Philips Feel Different Photographic features

Strauss Coffee Brandwheel, ChunkID! - Straus Coffee

Strauss Coffee Corporate Brandwheel, 2008 June, ChunkID Amsterdam

ChunkID! commissioned me to build a 3D brandwheel for Strauss Coffee. It's purpose to empower corporate presentations by communicating the companies point's of view in a state of the art fashion.
The interactive results where achieved by utilizing Adobe Flash and the Papervision 3D engine, graphics from Adobe Illustrator are used as 3D textures in the scene.

Direct link to Flash content Strauss Coffee Corporate Brandwheel

Nitro, Avenger and Caliber, Headland Interactive - Dodge

There is something waiting for you Dodge Nitro, Avenger and Caliber, 2007 September, Headland Amsterdam

Men beware, there is something waiting for you. A big tease, advertised in men's magazines which lead them to the campaign site. Awaiting here, one lady representing a Dodge car each.
For this campaign I was responsible for the Design Direction, Design Execution, Interactive Production and Banner campaign.


Credits
Account: Andre Van Groenestein
Concept: Headland Interactive
Design: Merten Snijders
Interactive Direction: Merten Snijders
Banners: Ken van den Broek

Direct link to Flash content There is something waiting for you Dodge Nitro, Avenger and Caliber

Canon EOS 40D, Media Catalyst, Look - Canon

You know when you are ready Canon EOS 40D, 2007 August, MediaCatalyst Amsterdam

Canon challenge's the intermediate photographer to take a good look at him/herself, do you know when you are ready for the next step? This answer can be found through a quiz, the user answers photography releated questions and finds out if he/she is ready.
After the quiz, the camera unveils itself. A fully explorable 3D camera, with user contributed stories and photos surrounding it. Click and drag to spin the camera around its axis. Hot spots reveal the new features.
Credits
Concept: Media Catalyst
Art Direction: Mark Anderson, Nelleke vd Maas
Interactive: Merten Snijders, Holger Storm
Animation: Pierre Nelwan

Direct link to Flash content You know when you are ready Canon EOS 40D

Spyker F1 Magazine, Media Republic - Spyker F1

Spyker Formula One Magazine, 2007

A milestone in the dutch racing history, for the first time ever an all dutch team participates in the Formula One competition. With a challenge the length of 17 circuits ahead, the upcoming seaon promises to bring many stories of development and progress.
To share this look behind usually closed doors and stay in touch with the fans, an ambitiously unique online magazine concept was developed. A single platform giving life to a new digital Formula One magazine within 24 hours after every race. All packed with nifty knowledgable facts, interactive content, an integrated e-shop and of course the required dosis of humouristic heavyweight.
While the project was in the early stages of finding its conceptual light, Media Republic commissioned me to take on the crunch part of production untill after the second edition.
Seeing the challenges ahead i knew it was going to require devotion and dedication to get the job done. A digital magazine framework, more flexible approach to page turning, interactive building block components, e-shop intergration, backend integration, multi-language support and as with all tight deadlined innovation... from scratch. With the hands of the clock often pointing towards the stars, the framework started to take desirable shapes.
Focus began to move towards content building. Production- together with content crew, a handfull of brainstorms later the tone of voice and roadmap were layed out. A last rush towards the deadline, boosting out a fat 54 page first edition, making the taste of nailing this deadline quite exceptional. The result is not only a fantastic project with a unique approach to brand building, fan base interactivity, statistics generation, online shopping experience but also a tremendous experience in the fast pace world of magazine making and content creation. In several of the editions my photographic works are used to communicate cultural recognition and provide intense timelapse motion experience.

Credits
Concept: Joris Krusse, Jannes Glas
Account: Erik Dijkhuizen
Art Direction: Jannes Glas, Merten Snijders
Interactive Direction: Merten Snijders
Interactive: Laurent van Dommelen, Maarten van der Vleuten
Redactie: Rik Werner, Mike Mulder

Webby Awards Nomination
Read the Spin Awards case (+video)
Direct link to Flash content Spyker Formula One Magazine

Sony Ericsson Imaging, Media Catalyst - Sony Ericsson

Sony Ericsson Worldview Start making the headlines!, 2006/2007

Worldview with Sony Ericsson 2006. A global competition for mobile phone photography, conceptually emphasizing that news can be captured as it happens with a growing amount of people having a camera phone at hands all the time.
The site presenting a selection, including the winning images, of the 15 participating countries. Together with an introduction of the jury members, the latest news around the World View exhibitions and other events and a slick way of navigating through the photo`s, this is a complete overview of everything related to the World View competition.
The site exists in the Sony Ericsson global website and is available in 20+ languages including Russian, Greek, Chinese and Thai.
Interactive Art Director. Before jumping aboard of this project, the design direction had allready been established. For me the task to balance the interactive direction with the design direction and bring the site to life. A challenging production that required the creation of several solutions to ensure efficient and consistent multi-language presentation, external data feeds, and a unique carousel photography browsing system.

Direct link to Flash content Sony Ericsson Worldview Start making the headlines!

Sony Ericsson WeKnow, Media Catalyst - Sony Ericsson

Sony Ericsson WeKnow, 2006

Through the WeKnow extranet, Sony Ericsson offers retailers hands-on training about the products and brand. The starting point of the portal is based around a clearly categorized interactive navigation system with dynamic switching between the user selected country.
Based on the established Design Direction i executed the interactive production and multi-language support of the portal navigation.

Direct link to Flash content Sony Ericsson WeKnow

Pimp My Career, Headland Interactive - Qompetence

Pimp My Career, 2006

A fully bling blinged, flash video loaded website where financial professionals can test their 'high roling' new career potential. The site mascotte 'Kenneth' leads the visitor trough the essentials of the 'Pimp my Career' concept, during his energetic presentation, the office- and site environment gets pimped up. A comical environment remains, bringing the climbing of the career ladder metaphore to an extreme.
The visitors are offered the opportunity to take the Qompetence test to prove some brainpower and after finalizing upload their resume together with the test results.
Based on Headland`s produced concept and design, in a short timespan i brought the site to life with the many interactive elements and animations.

Direct link to Flash content Pimp My Career

Blijf uit de Dode Hoek, Ministerie van V & W - Headland Interactive

Blijf uit de Dode Hoek Game, 2006

For the national, youth targeted, traffic dangers awareness campaign of the dutch ministery of transportation. Headland Interactive was appointed the task to create a game that would playfully help raise the awareness of the so called 'blind spot' of trucks.
The player hops on one of the lowrider bikes and begins to cruise the heavy truck trafficed streets of the game town. A handful of non-fiction missions need to be completed in the fastest time possible. But be aware! When you get into the dangerzone of one the truck`s blind spots, the monstery campaign mascotte drags you into a new game environment!
Here you need to use the gadgets on your bike to dodge and zap the mascotte to prevent him from robbing you from your winning time! Collecting power-ups and finishing fast bring your score up higher. After finishing the game the players get the change to save the score and be in the race for awesome shiney 2 wheeled prizes! The campaign was a great succes with visitor numbers peaking at 40.000 a day, the prizes have been awarded and the campaign is finished.
This production was a big challenge, having the requirement to produce the two required games and the interactive integration. Added to that the conceptual teamwork to determine gameplay and art direction to lead the internal- and third-party producers into consistent state of mind. Making sure the project was delivered in time.

Direct link to Flash content Blijf uit de Dode Hoek Game

Samsung Global Lifestyle, Perfect Fools - Samsung

Samsung Global Lifestyle, 2006

From Dubai to Shanghai to Milan to Rio, all in just one day! A photographic Samsung E900/Z400 lifestyle experience running throughout these global metropolitan cities at the same moment in time.
It contained working with models on a snappy scedule. Setting up studio lighting situations to match the required exotic environments in the graphics design. Together with the Art Director setting up the scenes with the models from the shotlist. Photographing both timelaps animation and coverage material.
For the online banner campaign I developed several concepts to base the design direction on.

Direct link to Flash content Samsung Global Lifestyle

Take a stand for slim, Perfect Fools - Samsung

Take a stand for slim, 2006

A stunning 3D graphics packed campaign site promoting both the upcoming blockbuster movie: X-Men 3 and the new Samsung slim phone line. The D820 became Wolverine, the Z150 Storm and the Z540 Angel. Visitors where offered to compete in a competition requiring them to interact with the mobile phone`s interfaces and get familiar with the navigation to look for the right answer. A specific date and time released the answering functionality giving the competitors a challenge to be there at the right time at the right moment. A correct answer entered the visitor in a drawing for the contest grand prize: a trip to Hollywood!
Executing the interactiveness of the innovative circular navigation design which controls the phone rotations, text pagination, recreating the menu systems of the silm phones to provide a taste of each phones software usability. Designing and animating the prizes presentation for the competition page. Creating the additional answering interface and integration for answering the 'Take a stand for slim' competition question.

The FWA - Site of the Day
Direct link to Flash content Take a stand for slim

Samsung D600 Mystery, Perfect Fools - Samsung

Samsung D600 Mystery, 2005, Perfect Fools Stockholm

With this production Perfect Fools saw the perfect opportunity to invest in a project worth looking back at. With Flash 8 and 3Dmax fresh out of the box, the creative boundaries seemed endless.
The TV commercial: A metropolitan environment, the sun has set, a man is handed a phone by a woman, who rushes through the street. His daydream disturbed, the man acts on impulse and accepts the phone. Now the woman is long gone. He makes it his mission to find out what this woman is about, and uses the phone to discover a path that leads to an apartment.. His search progresses into the living room, the phone starts ringing and the light slams off...
The experience builds forward on this event, the visitor is asked: What happens when the light goes out? Before this can be answered, the visitor needs to step into the persona of the man and pursue the discovery of the mysterious woman. The room is loaded with clues which can be found by using the phone`s interface- and data features in combination with the available items in the room.
Once all clues are discovered, the phone rings... You answer and the light slams out again... The experience now leads you to the competition page where you are able to submit a written ending to the story. The most original submissions were awared with serious prizes.
Primarily I was in charge of the phone's interface and it's connectivity with room hardware. A detailed reproduction of the look and feel. So visitors could grow familiar with the interface. The phone's display could be connected to the TV, audio plays on the stereo, documents and photo`s print through a bluetooth connection, in the room or on the real printer next to your pc.
As secundary, Perfect Fools flat organizational hierarchy allowed everyone to be involved in Art Direction. This bringing creative discussion and problem solving to fun and efficient levels. So this stunning campaign could be delivered in record time.

Credits
Concept: Patrick Gardner, Tony Hogqvist
Creative Direction: Ake Brattberg, Tony Hogqvist, Vinh Kha
Art Direction: All involved
Interactive: Bjorn Kummeneje, Tony Hogqvist, Tony Sadjak, Merten Snijders
3D Motion Graphics: Marko Ljubez
Sound design: Bjorn Kummeneje
Account: Fredrik Heghammer

Adobe Customer Showcase
The FWA - Site of the Day
Direct link to Flash content Samsung D600 Mystery

AEG Electrolux PRO 90, Perfect Fools - AEG Electrolux

World`s first widescreen dishwasher, Stockholm, 2006

A poetic campaign around the launch of a stylishly unique high-end dishwasher. Presenting the product features and a poetic corner where a mixture of fiction and well known stories are represented in a moody environment around the PRO 90 dishwasher. Both the dishes in the dishwasher and the words make you imagine how the story took place.
The visitor can contribute their own stories, customize the mood of the dishwasher scene and load a variety of dishes into the dishwasher to empower the story. A highly ambitious project with a key role for me in every part of the production process.
Architecting and documenting the database to be implemented by a third party. Photographing the kitchen items for the interactive library. Establishing the design direction confirming the concept. Executing the interactive work based on the design.

Direct link to Flash content World`s first widescreen dishwasher

AEG Electrolux Longfresh, Perfect Fools - AEG Electrolux

AEG Electrolux Longfresh, Stockholm, 2006

A fully featured AEG Electrolux refridgerator with a specifically designed drawer to constantly keep your fresh goods to the optimum temperature for maximum preserving. The campaign brings the visitor into a modern connoisseur household setting where the table is set for a romantic dinner. The visitor can explore all the fine objects in the room and read about their perfect environment for ultimate usage and durability.
In collaboration with the production team we developed this creative route for the campaign.

Direct link to Flash content AEG Electrolux Longfresh

Oboy, Perfect Fools - Oboy, Kraft

Oboy Summer Campaigns, 2006, Perfect Fools Stockholm

To reinforce the market position of this typically swedish drink, Perfect Fools got the opportunity to come up with 3 innovative user content driven campaigns and a viral movie to spread the buzz. Resulting concepts::
An amateur snowboarder, a ticking clock and a mission to make an extreme jump. Follow his silly snow stunts and progress towards the deadline, and why not try to make the jump yourself? Capture it and upload it to thesite to become King of the Hill Yourself!
World Cup 2006 closing in, hope and anticipation for the Swedish national team, time to get creative and let the team know you support them! A campaign site offering enthousiasts a fully featured sound editing environment to create and upload a custom cheering song.
Bring your energetic friends together and test your choreographed dance moves.
For all three campaigns I created interactive flowcharts with for every required page the Information Architecture sheet. Through these overviews the designers and client had a clear overview of the deliverable structure and helped creating efficient time estimates for the design production work.
As soon as a campaign was released they were accessible through the campaign portal. Some animation prototypes and the wireframed design concept i created for the approval phase to later handover to the executing designer of the project.

Direct link to Flash content Oboy Summer Campaigns

Ericsson Expander, Perfect Fools - Ericsson

Ericsson Expander, Stockholm, 2005

An internal Ericsson presentation guiding the user through a photographic story communicating example usages of the respective technology.
While receiving third-party Art Direction and assets I produced the story flow of this photographic, information and audio rich presentation.

Direct link to Flash content Ericsson Expander

Drugsmart Photography, Perfect Fools - Drugsmart

Drugsmart Photography, 2005, Perfect Fools Stockholm

For future graphical asset creation I was given the task to photograph a diverse range of stock photography. With the help of the production leader and the kids from Stockholm`s finest theather group, we headed out for a day of crazy in the snow.

Direct link to Flash content Drugsmart Photography

Ericsson Capacity Growth, Perfect Fools - Ericsson

Ericsson Capacity Growth, Stockholm, 2005

An internal offline Ericsson presentation guiding the user through a photographic story communicating example usages of the respective technology.
While receiving third-party Art Direction and assets I produced the story flow of this photographic, information and audio rich presentation.

Direct link to Flash content Ericsson Capacity Growth

Ericsson MD Evolution, Perfect Fools - Ericsson

Ericsson MD Evolution, Stockholm, 2005

An internal Ericsson presentation guiding the user through a stopmotion photographic story communicating example usages of the respective technology.
Based on the material from the internally planned and executed photoshoots, together with another interactive producer we produced the story flow of this photographic, information and audio rich presentation.

Direct link to Flash content Ericsson MD Evolution

Lance-a-lot, Perfect Fools - Coca Cola

Coca Cola Lance-a-lot, Stockholm, 2005

For the Nordic market, Perfect Fools had developed a series of 3D games to promote the Coca Cola brand in the holiday times when the people are most thirsty. The games were a great success and not only in the Nordic market.
For the 2005 holidays, we added another spectacular game to the existing series for Nordic, South East Asia and Benelux markets. The concept and title of the game we pinned down to be 'Lance-a-Lot'. The visitor can take on various humorously named computer oppononents from the middle ages.
The battles take place in a 3D rendered medieval studio environment, on a slightly improvised deer, which you launch through a spiffy speed remote control, you gain speed moving towards the enemy. Like in any suspensful lance game you need to knock the opponent from his horse or deer in this special case. You try to control the lance which behaves more difficult after every win, You hit! He hits! What ever happens, you are treated with an eye candy cutscene, making the game a bit more then just winning and saving your scores. A fun experience!
This production allowed me to evolve my existing idea`s on game architecture. Developing an efficient setup for handling the game data and together with another Interactive Producer creating an engine to optimize the fun and playability of the game.
Together with the entire project team we brainstormed the many crazy idea`s for making the cutscenes a highly valuable addition to the production.

Direct link to Flash content Coca Cola Lance-a-lot

Theramed Skratt, Perfect Fools - Henkel & Schwarzkopf

Theramed Skratt, Stockholm, 2006

To promote two new extreme taste tooth pastes, we produced a compact banner traffic driven e-card campaign. The content of the campaign spins around e-cards showing 3D animated chattering walking teeth toys. A customized message accompanied with laughs out of the ordinary and funny big white teeth the size of a pretty decent patato.
Based on the inhouse produced 3D assets and existing TV commercial, i designed and executed the microsite including the banner campaign.

Direct link to Flash content Theramed Skratt

Nokia 20Lives, EURO RSCG 4D - Nokia

Nokia 20Lives, Amsterdam, 2005

Through Aquent i joined the interactive production team for the 2005 Nokia game developed by EURO RSCG 4D. A massive production with the entire in-house interactive production team and a big group of freelancers working together to nail the deadline. After the launch date, the game opened up a new life for the visitor to play each following day until all 20 were released.
Every life contained a character story element, the matching Nokia phone experiences and often lofty metropolitan environments. Through all media this campaign got massive amounts of coverage, web communities were setup by enthousiasts and people battled each other for the grande prizes. A stunning production!
My work was focussed on the multi-language homepage and navigation integration together with maintaining it`s design consistency. Secundary integrating the bridge between the serverside XML backend and the frontend game interfaces. This project has been a learning experience on all fronts, teamwork, endurance and project architecture.

Direct link to Flash content Nokia 20Lives

Sony Ericsson K300i, MediaCatalyst - Sony Ericsson

Sony Ericsson K300i, Amsterdam, 2005

In a near retro visual style this site targets the gadget- and social lifestyle of contemporary youngsters with a taste for some more. While being taken through several out of the ordinary page transitions the visitor gets a glance of the phone`s communicating- and design features. As a bonus several downloads are offered including a screensaver showing all the funky page transitions whenever you are slacking from work. As Interactive lead, my task was to direct the animator and other producers to bring this multi-language animated funkyness together.

Direct link to Flash content Sony Ericsson K300i

Sony Ericsson GC89, Media Catalyst - Sony Ericsson

Sony Ericsson GC89, Stockholm, 2005

To promote the launch of a new wireless connectivity card, we were offered to execute the campaign based on a concept direction. The concept was tied around the phrase 'Accepted Globally' and was visually interpreted into a credit card metaphore. To bring some spice to the site, the requirement was to integrate a small single player game with a lovely geeky pac-man touch to it.
I designed the user interface and executed the website. For the game i designed all the graphical assets leaving the gameplay development up to a third-party game developer.

Direct link to Flash content Sony Ericsson GC89

Sony Ericsson T290i, MediaCatalyst - Sony Ericsson

, Amsterdam, 2005

An interactive brochure showcasing the phone`s simplicity and style through appealing 3D animations and an innovative site layout. Conceptually it builds forward on the ATL campaign and gave the opportunity to use the simplicity of strong constrasts between black and white with the stylistic touch of a goldfish.
As Interactive lead, my responsibility was to direct the other interactive producers, create animation assets and bring this multi-language production together.

Direct link to Flash content

3GSM World Congress, MediaCatalyst - Sony Ericsson

Sony Ericsson 3GSM World congress, Amsterdam, 2005

During the annual 2005 3GSM World congress, helt in the city of Cannes in France. Sony Ericsson presented their upcoming 3G handhelds. For this occassion we created a campaign site presenting the latest models and detailed information about the event.
My responsibility in the production of this micro-site was executing the interactive production.
I assisted in the designing of assets and layout.

Direct link to Flash content Sony Ericsson 3GSM World congress

Sony Ericsson P910i, MediaCatalyst - Sony Ericsson

Sony Ericsson P910i, 2004, MediaCatalyst Amsterdam

For the brand new P910i mobile office handheld, we created a campaign site communicating the various ways of utilizing the broad scope of features that this powerful phone holds. Different features for different moments of a fast paced businessman! The visitor browses by selecting a time from the clock arms inspired navigation. Through video`s of an example businessman, combined with recognizable stories and a close-up phone that presents the current feature as it happens, we brought the benefits of this unique phone to light.
My responsibility in this multi-language production was to execute the interactivity based on the design and concept, allow support and integration of 20+ languages and assist in the production of graphical assets and animations.

Direct link to Flash content Sony Ericsson P910i

Sony Ericsson Anastacia, MediaCatalyst - Sony Ericsson

Sony Ericsson Anastacia Live At Last, 2004, MediaCatalyst Amsterdam

A campaign to promote the new Sony Ericsson F500i and the Anastacia European concert tour. Similar target audiences giving opportunity to bring the vocal and visual content of Anastacia`s tour into the multimedia camera phone. The site showcases demonstration content and features, together with tour information and after concert photography. My responsibility was to execute the interactivity and multi-language ability based on the delivered designs from a third-party agency. In the second phase, i designed and integrated the photo gallery for post concert content.

Direct link to Flash content Sony Ericsson Anastacia Live At Last

Sony Ericsson Music, MediaCatalyst - Sony Ericsson

Sony Ericsson, 2004, Media Catalyst Amsterdam

For the new 'Music' marketing direction of Sony Ericsson and to promote the recently launched related products we created a feature homepage. A handful of audio rhythm behaving photographic- and illustrative animations showing of how everyday environments can be made imagined fanciful while listening to your favorite beats.
Together with another producer we fabricated the required interactiveness, animations and graphical assets based on the design.
For several of the animations I was responsible for creating timelaps and photographic assets.

Direct link to Flash content Sony Ericsson

Sony Ericsson Bluetooth, MediaCatalyst - Sony Ericsson

Sony Ericsson Bluetooth, 2004, Media Catalyst Amsterdam

For the ever growing bluetooth capable product range of Sony Ericsson we created a feature homepage. A handful of product- and experience featured, photographic- and illustrative animations showing the benefits of using bluetooth wireless conncetions.
Together with another producer we fabricated the required animations and graphical assets based on the design.

Direct link to Flash content Sony Ericsson Bluetooth

Sony Ericsson S700i, MediaCatalyst - Sony Ericsson

Sony Ericsson S700i, 2004, Media Catalyst Amsterdam

An interactive brochure promoting the fancy features of the S700, one of the first megapixel cameraphones.
From the far east, a completed campaign site was delivered in which i restructed the textual content handling and built in multi-language support.

Direct link to Flash content Sony Ericsson S700i

Sony Ericsson T630i, MediaCatalyst - Sony Ericsson

Sony Ericsson T630i, 2004, Media Catalyst Amsterdam

An interactive brochure promoting the fancy features of the T630i, a popular Sony Ericsson handheld with a great design.
From the far east, a completed campaign site was delivered in which i restructed the textual content handling and built in multi-language support.

Direct link to Flash content Sony Ericsson T630i

Sony Ericsson Portal, MediaCatalyst - Sony Ericsson

Sony Ericsson Portal, 2003/2004/2005, Media Catalyst Amsterdam

Throughout my employment at MediaCatalyst i have been involved in the release of 2 major versions of the Sony Ericsson Global Consumer Portal. A massive portal containing all the product, phone content, promotion and corporate information with a version for pretty much every country in the world. With the growing demand for more dynamic communicating and efficient support for multi-language content. Flash became the number one development platform for navigation devices, banner and campaign expressions. Together with creating the software to deliver the content, we also were responsible for the ongoing production of the promotion materials themselves.
While starting of in 2003 as freelance HTML / Javascript developer, I was hired in 2004 to bridge the gap between technical and creative that existed at that point. My role was to be Interactive Producer with the ability to provide both design and technical production assistance. In all the tasks I executed for the releases of the portal`s i have been involved in pretty much every facet of the production process of these large projects. Technical development, Interactive development, Design production, Promotion concept development some I.A... you name it!

Direct link to Flash content Sony Ericsson Portal

MediaMonks Interactive, MediaMonks - Various

MediaMonks Interactive, 2002/2003, Hilversum

Back in the early days, the MediaMonks and me joined forces to produce several print campaigns, visual identity and web applications. Clients varied from well known nightlife establishments to real-estate firms to a national theather show.
Some notable client names are: Holland-House, 538 iDance, Grand Hotel Gooiland and the Boucaniers.

Direct link to Flash content MediaMonks Interactive

My Start, Merten Snijders - Various

Merten Snijders Multimedia Studio, 1999/2004, Schagen Noord-Holland

During my study time, the internet boom had hit the world. With a hobby background and study direction in creative computer related trickery, there was much energy and opportunity to make a career move in the newly shaped internet category of the economy. While together with friends experimenting with the creation of portal sites to bring the friends together online, local companies and advertising firms noticed the action and started to offer some real client work.
The creativity on the web was intense and opened up many idea`s. Soon i was studying all the cool stuff like PHP, MySQL, 3D Studio, Flash, Photoshop and of course the necessary theory to broaden the disciplines i could later offer to clients. If this is not enough, friends had developed several party concepts to launch in the local nightlife scene. They offered me the chance to take on the responsibility of all the on- and offline visual design, web-development and party photography. All this kept me well busy for several years, expanding networks and building up a solid versatile portfolio foundation to take with me into the big world sometime later.
Some notable client names are: Potters, Tell-Me Telecom, Sande, Best Western hotel Igesz Schagen, Gouden Engel Schagen, Accuraed Schagen, Notaris Meijer, Unity Parties, Deep Audio, Atlantis Alkmaar, Sanos, IT Partners Schagen, De Beurs Schagen, Piet Pann Schagen, Digital4U Alkmaar, BDCC Alkmaar, CareForYou Schagen, De Eetkamer Schagen, vd Veen Noten & Zuidvruchten, Bleijenberg, Daxx Web Industries, Airco Service Noord Holland

Direct link to Flash content Merten Snijders Multimedia Studio

Archive!, The old works - 1999/2003

Glad to share the oldtimers, 1999 to 2003 Print- and Graphics design

Wohoo, since i'm now thirty years old and all (march 10th!)... I took the occasion to shake off some dust from all this old work and put it on display. Hope you enjoy!
So many people to thank for sharing energy in this wonderful time!

Direct link to Flash content Glad to share the oldtimers